Ryft had built significant momentum following its Series A funding but was underutilising one of its most valuable marketing assets: an existing database of over 10,000 contacts.

Without nurture programmes, lifecycle journeys or structured reporting, email was generating little commercial value and there was limited visibility into audience engagement. The team needed a scalable foundation that could support future demand generation efforts.

• Audited product positioning, messaging themes, and lifecycle opportunities
• Developed a nurture strategy for Ryft's existing contact database
• Defined content pillars and repurposed existing content assets
• Created sequenced email copy and touchpoints
• Built automation workflows and journey logic within Customer.io
• Established reporting and performance measurement
• Created documentation to support ongoing optimisation and execution