MESA
Straightforward, sustainable growth.
B2B marketing made simple, scalable and sustainable.
MARKETING FOR SUSTAINABLE GROWTH
We empower sustainable brand and revenue growth for B2B tech startups 🌱.
With a mix of fractional leadership, 1:1 coaching, and hands-on special project management, we design scalable marketing practices tailored to your stage, enabling you to make a genuine, lasting impact.
Introduction
“I’m a B2B SaaS marketer with a passion for powering climate, energy, and sustainability startups and scaleups. With 12+ years of experience leading global marketing strategies and teams, I have worked at every stage of company growth, from Series A to IPO and beyond, with the likes of Twilio, TrueLayer, and Onfido. Whether you’re working on profuct-market-fit, expanding your go-to-market, or establishing your first marketing team, I’m here to support you in your journey. Please email me to set up a conversation, or read on for more info.”
-- Stephanie Aslan, Founder
SERVICES
Explore tailored support we offer, and click to deep-dive.
SERVICES deep-dive
Discover who and how our services can help.
Fractional leadership
Access real-time senior marketing expertise without the commitment of a full-time executive.
SUMMARY
Access the expertise you need, when you need it. We’re not just consultants - we’re your partners, providing guidance in marketing strategies, org design, and Go-To-Market plans. Our flexible approach equips you to launch powerful marketing initiatives, navigate transitions smoothly, or lead up to a full-time executive hire.
USE CASE EXAMPLES
- Initiating, scaling, or pivoting marketing efforts for brands and products.
- Establishing a business case or finding the right full-time Executive hire, while ensuring short-term team success.
- Navigating periods of change that could impact the team or its outcomes.
EXPECTED OUTCOMES
- Infusion of specialised marketing expertise in your leadership team.
- A tighter connection between marketing initiatives and overarching business goals.
- Real-time stability for your marketing teams & initiatives, ensuring a consistent and impactful presence.
1:1 Professional coaching
Access personalised guidance to accelerate your development and improve your impact in your role.
SUMMARY
Elevate your marketing prowess with personalised guidance from a seasoned coach. Ideal for marketers at every stage, especially newly promoted or those navigating expanded roles. Overcome daily challenges, boost your confidence, and enhance your performance. Benefit from real-time support tailored to your unique journey.
USE CASE EXAMPLES
- Skill development challenges in areas like strategic thinking, communication, leadership, team management.
- Low confidence stemming from a new role, increased scope, career transition, or performance concerns.
- Lack of clarity, focus or accountability on goals.
EXPECTED OUTCOMES
- Overcome daily challenges in real-time with an expert sounding board.
- Navigate isolation, and boost your marketing confidence.
- Improve your overall role performance with best practices, project prioritisation, objective alignment, and strategic thinking.
Marketing Chief of Staff
Bridge strategic direction with operational excellence, using a trusted PM to existing leadership.
SUMMARY
Empower your Marketing Leadership. We blend big-picture strategic vision with day-to-day operational excellence. Ideal for CMOs, VPs, Founders, or Business leaders seeking fresh perspectives, increased capacity, or hands-on support. Unlock streamlined operating models, improved team performance, and build resilience.
USE CASE EXAMPLES
- Challenges in optimising operational processes and tools for maximum team impact.
- Limited leadership capacity in delivering strategic projects.
- Low team morale & cohesion due to change, or org design.
- Strain on leadership bandwidth leading to burnout & decreased overall effectiveness..
EXPECTED OUTCOMES
- More effective operating models, & higher delivery rate on strategic projects.
- Greater team resilience in navigating organisational changes.
- Enhanced problem-solving capabilities.
- Improved overall marketing performance and team morale.
Special projects
Access flexible support for a range of projects, from one-off campaigns to tech stack design.
SUMMARY
Unlock tailored support for diverse marketing projects, covering team processes, tech stack, reporting, campaigns, channels, and more (see expertise). Ideal for marketers at any career stage facing challenges like limited capacity, lack of expertise, or venturing into new territories. Elevate your project outcomes with us.
USE CASE EXAMPLES
- Limited capacity in the existing marketing team, due to ambitious targets or goals, or sudden staffing changes.
- Lack of in-house expertise for quality project delivery.
- Confidential or sensitive projects.
- Launching into unknown industries or territories.
EXPECTED OUTCOMES
- Completion of key projects.
- Reduced team burnout risk.
- Empowering marketers and team leads to achieve strategic and tactical goals.
WHO WE WORK WITH
We work with B2B businesses of all sizes, from early-stage startups to mature scaleups in various industries. Contact us to learn more.
CLIMATE TECH
Carbon capture & storage, carbon markets, ocean health, plastic pollution, AgriTech.
ENERGY TECH
Renewable energy transition, smart grids, storage, digitalisation of systems.
DATA & ANALYTICS
Data measurement for: carbon footprint, energy consumption, EVs, supply chain, green building.
FINANCIAL SERVICES
Green finance, open banking, expense & payroll management, RegTech.
B2B SAAS
Identity, telecoms, security, CRM & automation, and others.
EXPERTISE
We’ve got you covered, from start to finish. Explore the skills we offer in-house (*blue) and through our specialist network (*green). If you need something that is not listed, reach out and we will help.
Strategy & planning
Budget
& targets
Org design
& hiring
Team
management
Demand generation
Campaign management
Product
marketing
Multi-media content
Email & CRM
Marketing operations & analytics
Event
marketing
Digital &
Website
Market research
Branding development
PR & Comms
Visual design
Grow
with us.
Let's improve your marketing together.
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